Is Your Photographer Really 'Award-Winning'? How to Spot Legitimate Credentials | South Wales Newborn Photographer
- Sally Gillard
- Feb 22
- 3 min read
In the world of photography, the term ‘award-winning’ is often thrown around—but what does it actually mean? As a client searching for the best newborn photographer in South Wales, it’s important to understand how to verify these claims. Not all awards are created equal, and some titles can be misleading. Here’s what you need to know to distinguish true professional recognition from self-appointed accolades.
1. Look for Recognised Industry Awards
Legitimate photography awards are usually hosted by established organisations, industry leaders, or reputable competitions. Some of the most respected photography awards in the UK include:
The Societies of Photographers (SWPP) Awards
The British Institute of Professional Photography (BIPP) Awards
The Master Photographers Association (MPA) Awards - now merged with BIPP
The Association of Photographers (AOP) Awards
The Guild of Photographers Awards
WPPI
RISE awards - no longer operating
If a photographer claims to be ‘award-winning,’ check if their awards come from recognised photographic bodies rather than generic business award schemes.
2. Verify the Award Source
Many photographers use the term ‘award-winning’ based on contests that may not hold much credibility. Some online competitions grant awards simply for participation or a paid submission. If an award seems unfamiliar, do a quick online search to verify its credibility. Look for:
The competition’s website and judging panel
Previous winners and their work
Whether the award is judged by professionals or a public vote
Whether the awarding body is a true photographic association or just a general business awards company
3. Check the Photographer’s Website & Social Media
A reputable photographer will proudly showcase their achievements, often listing specific details about their awards. Look for information such as:
Award title and category (e.g., ‘Gold Award in Newborn Photography from SWPP’)
Year won (a recent win shows continued industry recognition)
Evidence of the award (certificates, logos, or links to the awarding body)
If the information is vague or non-existent, it may be worth asking the photographer directly for clarification.
4. Be Wary of Self-Proclaimed Titles
Some photographers market themselves as ‘award-winning’ based on self-created accolades. Titles like ‘Best Photographer in South Wales’ might sound impressive, but if the award isn’t linked to a recognised competition, it could just be a marketing tactic. Similarly, be cautious of ‘Top 10 Photographers’ lists that require a fee for inclusion.
5. Avoid Random Paid Business Awards
A growing trend in the business world is paid-for awards, where companies can submit an application (and often a fee) to be given a title such as ‘Best Portrait Studio 2025.’ These awards rarely involve rigorous judging processes by industry experts. If an award is from a general business awards scheme rather than a photographic association, it may hold little value in demonstrating true photographic skill.
6. Read Client Reviews & Testimonials
An award can be a great indicator of skill, but real client experiences speak volumes. Check Google reviews, Facebook recommendations, and testimonials on their website to ensure that their work aligns with their accolades. A truly talented and reputable photographer will have a strong track record of satisfied clients.
7. Trust the Work, Not Just the Title
While awards can validate a photographer’s expertise, the most important factor is whether you love their work. Browse their portfolio and see if their style matches what you envision for your newborn session. If an ‘award-winning’ photographer’s images don’t resonate with you, their accolades won’t make a difference in the final product.
Final Thoughts | newborn photographer South Wales
The term ‘award-winning’ can be a valuable indicator of excellence, but only when backed by legitimate credentials. By doing a little research, verifying awards, and focusing on a photographer’s actual work and reputation, you can confidently choose the right professional to capture your special moments.
At Gillard Studios, we take pride in our internationally recognised awards and, more importantly, the trust and satisfaction of our clients. If you’re looking for an experienced newborn photographer in South Wales with proven expertise, we’d love to hear from you!
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